Caribu: Kids Video Calling App

Design a cross-platform user experience for a three-generation demographic of kids, parents and grandparents. Research consumer trends, perform competitive analysis and define personas. Produce the information architecture, site maps, task and user flows. Create low-fidelity wireframes. Create prototypes for core features. Evaluate testing feedback to inform design decisions. Design UI, components and tokens within a structured design system for design-dev handoff. Constant evaluation of Mixpanel data to adjust delivered feature and core product. Create fresh content for optimal engagement and retention.